Friday, June 19, 2015

Will Premam beat Drishyam ?

Will Premam be able to break Drishyam record ?





As Premam becomes the fastest 25 Cr grosser in Mollywood , the hot topic in M-town is ' Will it be able to break the all time blockbuster / Record breaker Drishyam. Before analyzing deeply some factors are to be considered.



i. Target Audience



Premam :



As the title suggests, this movie mainly aims the youngsters out there and it has done a splendid performance among the youth. Most of them have watched it twice. Some guys even clocked more than three. This is the main reason behind the fastest 25 Cr grosser in no time. Among the youth the wom is very much positive , but among family audience the movie received mixed wom.



Drishyam :



As everyone knows, Drishyam is the movie which raise the performance level of Mollywood films. After this record breaker more movies got a chance for wide release in ROI and in Overseas too. Bangalore Days and obviously Premam are the recent examples. This movie doesn' t have any targeted audience, it has got unanimous positive wom among the youngsters as well as with the family audience. As the mystery unveils with the  first watch, the movie doesn't have any repeat watch quality as a whole. Die hard fans still made their try.



ii. BO Performance ( Initial )



Premam :



Huge initial. Theatres were charting extra shows to control the overflow. Tickets were sold out even before a day. Mollywood never witnessed such a rush till date. Extra screens , Show increases everywhere. As a result this movie became the Fastest 10 Cr, 20 Cr , 25 Cr and most probably will be the fastest 30 Cr grosser in Mollywood.



Drishyam :



Average initials , but as the wom spread , people were rushing to the theatres. All we can tell about the initial of Drishyam was the Calm before the Storm.



iii. BO Performance ( 3 Weeks )



Premam :



Grossed around 27.50+ Cr in 21 days ( 3 weeks ). Collection slows down due to Ramadan. Malabar area contributes one third of the total Kerala collection, due to Ramadan there will be a huge dip in collection in the Malabar area.



Drishyam :



Grossed around 16.50+ Cr in 21 days ( 3 weeks ). Considering the slow start this gross was good. At this time the gross is about 10 Cr less than what Premam grossed, it doesn't matter as the collection of Premam is slowing down due to Ramadan but in case of Drishyam it was picking up



One thing is damn sure that if Premam beats Drishyam then it will happen in less number of days. If Premam has a chance to beat Drishyam then it will be according to the following assumptions.




Following are only assumptions.


Expecting 60 Lakhs from Friday that is the 22nd day and 1.2 Cr per day each from Saturday and Sunday ( 4th Weekend ) , which will make the overall gross close to 31 Cr in 24 days.



Need to gross 40 Lakhs per day in the next week days which will add a 2Cr to the gross till Friday , that is the 29th day. Expecting 1Cr per day in the 5th weekend which will make the total gross close to 35 Cr in 31 days.



Expecting 25 Lakhs per day gross in the next weekdays which will inturn add a 1.25 Cr to the gross till Friday, that is the 36th day. Expecting another 1.25Cr gross in the 6 th weekend, then the gross will be somewhere around 37.5 Cr in 38 days.



After that expecting 20 Lakhs per day in weekdays which will make the total gross close to 38.5 Cr in 43 days. Another 75 Lakhs is expecting from that weekend that will make the total gross to cross 39 Cr in 45 days.



After that minimum 10 Lakhs per day in the week days will make the gross to touch 39.5 Cr in 50 days. Expecting a good weekend collection that will help the total gross to touch 40 Cr in 52 days. If things workout as what we assume then there will be a chance to break Drishyam record. Let's wait and watch.



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